Automotive Advertising
From CarDealerWiki
If you are looking for a company to lead your Automotive Advertising Strategies and amplify your brand online, PCG Digital Marketing is here to assist you reach your goals. in 2011 PCG received three DrivingSales.com Dealer Satisfaction awards for SEO, SEM, and Automotive Digital Marketing Training.
PCG Digital Marketing is a leader in automotive marketing strategies for car dealers. We have also created a network of advertising partners to assist car dealers with traditional Automotive Advertising services like mailers, radio, TV, and newspaper.
Car dealers who are tired of being a General Contractor for their full service advertising programs are encouraged to call PCG Digital Marketing to work with an integrated team of leaders in Automotive Advertising.
To reduce the time dealers have to spend on marketing management, we will provide a single point of contact for all your business needs. PCG Digital Marketing has demonstrated their expertise with SEO, SEM, IRM, and Social Media. Energize your marketing efforts with leading digital marketing strategies that integrate into your traditional marketing programs that have been successful.
Advertising Advertising Strategies
The Internet as a communications tool for car dealers is evolving and never before has the changing landscape been more challenging for dealer principals and General Managers.
As car dealers seek to develop online brand messaging their Automotive Advertising budgets are being pulled in many directions. Every month a new digital strategy is being presented as the next “big thing”.
Dealers are struggling to validate the benefits and implementation costs of social media, chat, streaming video, reputation management, SEO, SEM and a dozen other digital marketing pitches that come across their desk each month.
With little track records or case studies to help dealers with the education process, seasoned mangers are scratching their heads and looking for advice and support from the companies that they have leaned on in the past. Dealers who once had a single call to make for their Automotive Advertising and marketing strategies now have to make multiple calls and are forced into becoming a General Contractor to build an integrated marketing strategy. Dealers have neither the training, desire nor the sustainable skills to act as a General Contractor.
Next generation Automotive Advertising agencies must seamlessly merge the traditional and digital landscape to increase their value to car dealers. The marketplace is demanding integrated automotive advertising agencies that offload the burden currently on car dealers.
PCG Digital Marketing is here to meet that need and provide dealers with new levels of advertising reach while keeping the process simple.
Automotive Advertising Articles
Automotive Advertising With Twitter Promoted Tweets Thru New Amex Program
17 February 2012, by automoto American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners. Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial. The Amex program will allow business owners to fund sponsored Tweets, similar to how Pay-Per-Click advertising works. It is [...]
Dealer.com Wins Best Of Show at NADA Convention
5 February 2012, by automoto The 23,000 NADA Convention attendees in Las Vegas had over 1,000 booths to visit in the exhibitor hall. The 2012 Convention broke all attendance records according to Stephen Wade, NADA Chairman. The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater. At the NADA Convention I take time to [...]
Increase Your ZMOT with the Automotive Advertising Network
2 February 2012, by automoto Representatives from The Automotive Advertising Network (AAN) will be available for demonstrations at booth # 3657 at the 2012 NADA Convention. The Automotive Advertising Network is the industry’s first content syndication and search engine optimized network designed to promote car dealers’ inventories on national, regional, local and specialty sites. The AAN is also a heavy [...]
Getting Buyers From Their Computer Into Your Dealership
28 January 2012, by automoto I have written about the influence of Jim Lecinski’s book “Winning The Zero Moment of Truth” and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer. This first contact, called the First Moment of Truth (FMOT), can be elusive for car [...]
Top Automotive Internet Marketing Firms Offering Express Training Sessions at NADA Booths
25 January 2012, by automoto Representatives from New Jersey’s top automotive Internet marketing firms, PCG Digital Marketing, PCG Consulting and the Automotive Advertising Network, will be conducting short, 10-minute express training sessions at their NADA booths every 30 minutes. NADA attendees can jump in on any training session to learn more about the latest techniques and proven practices in automotive [...]
Automotive Stimulus Investments Fuel ZMOT Not Bypass It
25 November 2011, by automoto I had an great call today with a successful car dealer that was spending over $150,000 a month on cable TV for three same brand stores in one state. Their three store budget had no allocation for PPC, Retargeting, Chat, Reputation Management, Video Marketing, or Mobile Marketing. The dealer is leading his market and is profitable [...]
Automotive Advertising Costs Per Website Visitor
23 November 2011, by automoto Since PCG started the Automotive Zero Moment of Truth in October, I have had the opportunity to view hundreds of marketing and advertising budgets. I created a spreadsheet to plug in expenses which allocates the investments into categories for Stimulus, ZMOT, FMOT, and SMOT. One of the most disturbing patterns is that dealers are addicted [...]
PCG Digital Marketing Wins Internet Marketing Contract for Blake Fulenwider Dodge Chrysler Jeep
31 October 2011, by automoto Blake Fulenwider Dodge Chrysler Jeep has selected PCG Digital Marketing, New Jersey’s fastest growing Internet Marketing agency, to develop its online digital marketing initiatives. A leading dealership serving Kingsville, TX shoppers, Blake Fulenwider Dodge Chrysler Jeep and PCG will work together on a broad spectrum of marketing initiatives, including implementing Search Engine Optimization strategies, content [...]
The AAN Proudly Welcomes One of the Best Cherry Hill KIA Dealer
26 October 2011, by automoto The Automotive Advertising Network proudly welcomes to its family Cherry Hill Triplex, your one stop Cherry Hill shop for all your KIA needs. Joining the AAN will help Cherry Hill Triplex increase the frequency with which their website shows on the search engines and popular social media websites. Cherry Hill Triplex offers something for every [...]
Local Edmond Hyundai Dealer Joins AAN
26 October 2011, by automoto The Automotive Advertising Network proudly welcomes to its family Edmond Hyundai, your one stop Edmond Hyundai dealership. Joining the AAN will help Edmond Hyundai increase the frequency with which their website shows on the search engines and popular social media websites. Edmond Hyundai is a new and used car dealer located off 14137 N. Broadway [...]
