Automotive Reputation Management
From CarDealerWiki
Google Places Stops Requiring Gmail Accounts For Posting Reviews
27 November 2011, by You may have seen this button on a Google Places page when you attempted to write a review for a business while you were not logged into your Google account. Up until recently, if you didn’t have a Google account you could not post a review on Google Places. Inside sources are saying that this [...]
Reputation Marketing Requires A Review Collection Process
16 November 2011, by This is Part Two of a Four Part series on developing a Reputation Marketing Strategy for your dealership. If you would like to read the previous article, click here for Part One. Creating a Reputation Marketing Strategy requires that you have a process in place to survey customer satisfaction and a process that engages the customer based [...]
Developing an Automotive Reputation Marketing Strategy
11 November 2011, by This is Part One of a Four Part series on developing a Reputation Marketing Strategy for your dealership. The foundation for any successful reputation-marketing program is a commitment to serve consumers with passion, transparency, and integrity. Dealers have been trained by OEM’s to focus on CSI scores for years. Online reviews are the digital equivalent [...]
Glenn Pasch of PCG Digital Marketing to Present at Center for Automotive Training & Education
3 November 2011, by Glenn Pasch, Chief Operating Office at PCG Digital Marketing, will be a featured presenter at the Center for Automotive Training & Education November 16th, 2011 in Whitestone, New York. The title of Pasch’s workshop is, “Google Places Optimization & Online Reputation Management.” A Google Places listing can appear 25,000 – 40,000 times a month in [...]
Jim Flint Discusses Marketing Budget Strategies at St Louis Automotive Conference
19 July 2011, by PCG Digital Marketing is pleased to announce that Jim Flint, Corporate Director of Interactive Sales & Marketing at John Eagle Dealerships, will show dealers the most efficient and profitable strategies for managing and allocating automotive marketing budgets at the PCG Pit Stop tour in St Louis on August 14th. Flint’s hands-on workshop entitled “Allocation of [...]
Automotive Digital Marketing Conference Coming to Dallas
6 May 2011, by Dallas area car dealers are pleased to see the PCG Pit Stop digital marketing conference coming to Texas on July 9th and 10th. The conference will be held at the beautiful Hyatt Regency in downtown Dallas. PCG has secured great room rates ($109) to allow attendees to come the Saturday afternoon presentations, dinner, and reception [...]
Chicago Dealers Learn Latest Reputation Management Strategies
4 May 2011, by Chicago area car dealers are pleased to see the PCG Pit Stop digital marketing conference come to Chicago on June 11th and 12th. The conference will be held at the Palmer House in downtown Chicago. This is the first time that local Chicago dealers can gain access to high quality digital marketing training offered by [...]
Mississippi Subaru Dealer Scores High on Reliability Tests
16 December 2010, by Paul Moak Subaru, a leading Mississippi Subaru dealer, is proud to announce that Subaru vehicles have been ranked 7th in the recent Consumer Reports Reliability ratings. This independent consumer protection agency found that Subaru vehicles were of high quality overall and rated a couple of Subaru models very highly, all of which are available at [...]
Google HotPot To Increase Flow of Consumer Reviews
5 December 2010, by It’s hard keeping pace with Google in the past month. Google Instant, Google Preview, Google Boost, and now Google Hotpot. It seems that I’m chasing Google’s product team to understand the implications of all these new tools for search marketing. The latest tool, Google Hotpot, is a streamlined interface for location based reviews. Location based [...]
CarDealerCheck.com Triggers POD Score Warning
16 November 2010, by I was driven to a website called Car Dealer Check (CarDealerCheck.com) by a Twitter comment on an unrelated topic and when I landed on the page for a Nissan Dealer in Florida, I was taken back by how many paid ads were running on this dealership listing page. Take a look at the page that [...]
